Future

Materials of the long form with the extensive use of multimedia are increasingly found in modern media. They help the reader to engage in important and complex subjects, but are also used for advertising. What does it take to make multimedia long read?

 

When creating your own project in this genre do not need to cling to the formal characteristics: to try to artificially increase the volume, add a lot of infographics, videos and other multimedia, which no one will watch.The main rule is the creation of a multimedia long read: it should tell an interesting story. Everything else as graphics, pictures and so on only helps you convey the story in its entirety. Thus, only the text will be the core material in any case.

In general, work on creating of a long read can be divided into several stages:

 

 Idea

Like any other material, longrid starts with an idea. What kind of story you want to tell? Why in the form of long read? Already at this stage it is possible to estimate whether or not you will have to use different media formats inside the material.

 

 

 

 

 

 

 

 

 

Gather the team and responsibilities

You must use a working group to speed up the process and produce more qualitative components (photos, texts) to create your material.

Depending on the size of the project you will need writers, journalists, photographer and photo editor, cameraman and film editor and designer.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Drawing up a project plan

Write down the steps, give the tasks to participants of  the your team and set deadlines. At this stage it is already possible to figure out how your project will look like in the future. Where is the text where needed a breakdown through a photo where to insert background information or a video, etc.

 

 

 

 

 

 

 

 

 

    Preparation of the material

(text writing, shooting photos and videos, creating infographics, etc.)

What can be added to your project besides text, photos and videos? Infographics, interactive images, Yandex or Google maps, panoramic photos, audio, quizzes, in the form of Google the Forms and more. Create and experiment!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Selection of a technical platform for the                       publication

Selecting the platform is very important, because technical limitations of a specific platform might diminish the flight of your wild fantasy. Or vice versa, its bright chips inspire you to think about how to use them to the full.

 

 

 

 

 

 

 

 

 

  Layout and Design

It's time to collect pieces of the puzzle in the whole picture. Here, as in the magazine and newspaper imposition, everything has meaning: the font type and size, text color, dividers, frames, and captions to your photos. Mix and match different types of media. Longread  is a complex composition which should  not make our reader bored.

 

 

 

 

 

 

 

 

 

Publication

After you click "Publish" make sure that the material displayed correctly at least for a few popular types of devices. Don’t forget about an interesting and eye-catching announcement in social networks. Take care of the correct keywords for better indexing of the material in the search systems.

 

Promotion

It’s one of the most important steps, which is often forgotten. You spend so much time and  energy to make this longread. All these isn’t for two days of «deadly bangling»  on the top of a page and not for
gathering dust in the archive. So you should plan ahead, how and where  promote your material.